Privacy Policy

Last Updated: October 2, 2025

1. INTRODUCTION

Dental AI ("we," "us," or "our") is committed to protecting the privacy and security of your Protected Health Information (PHI) and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our AI-powered scheduling intelligence platform ("Service").

Our Service is designed to integrate with your practice management software, such as Open Dental, to optimize scheduling, enhance practice efficiency, and support operational excellence. This policy applies to all users of our Service, including dental practices, healthcare providers, administrative staff, and patients whose information is processed through our platform.

2. INFORMATION WE COLLECT

To provide our scheduling intelligence services, we process several categories of information.

2.1 Protected Health Information (PHI)

We process PHI as a "Business Associate" under the Health Insurance Portability and Accountability Act (HIPAA). This information is accessed through integration with your practice management system and may include:

  • Patient demographic information (e.g., name, date of birth, contact details)
  • Appointment history and scheduling data
  • Treatment plans and procedure codes
  • Provider-patient assignments and clinical notes relevant to scheduling

2.2 Practice Information

We collect data related to your dental practice to customize and manage our Service:

  • Practice management system data, specifically for integration with Open Dental
  • Provider schedules, procedure timings, and operational preferences
  • Staff user accounts, roles, and access permissions
  • Subscription and billing information
  • Communications related to technical support and service management

2.3 Technical Information

We automatically collect technical data to ensure the performance, security, and functionality of our platform:

  • Device and browser information (e.g., IP address, operating system, browser type)
  • Usage analytics and platform performance metrics
  • System logs, error reports, and security event data
  • Authentication and access records

3. HOW WE USE INFORMATION

Our use of the collected information is strictly limited to the purposes for which it was intended.

3.1 Primary Purposes

  • Scheduling Optimization: To analyze historical and real-time data to create efficient and productive schedules.
  • Practice Management Integration: To seamlessly sync with your Open Dental software, ensuring data consistency and accuracy.
  • AI-Powered Analytics: To provide insights into practice performance, provider productivity, and chair utilization.
  • Service Delivery: To manage user accounts, provide real-time schedule adjustments, and deliver automated appointment communications.

3.2 Secondary Purposes

  • Platform Improvement: To enhance our AI algorithms and service features using de-identified and aggregated data.
  • Technical Support: To diagnose and resolve technical issues and provide customer assistance.
  • Compliance and Security: To monitor for security threats, ensure HIPAA compliance, and conduct internal audits.
  • Business Operations: To process payments, manage subscriptions, and communicate important service updates.

Important Note on AI Model Training:

We do not use identifiable PHI for training our AI models. All data used for platform improvement is fully de-identified to protect patient privacy, removing all patient-identifying information before any analysis.

4. INFORMATION SHARING AND DISCLOSURE

4.1 No Sale of PHI

Dental AI does not and will not sell, rent, lease, or otherwise trade PHI or personal information to any third party for marketing, advertising, or commercial purposes.

4.2 Permitted Disclosures

We disclose PHI only under the following specific circumstances:

  • To the Covered Entity: To your practice, as part of providing our contracted services.
  • For Healthcare Operations: For functions such as quality assurance, compliance, and business planning, as permitted under HIPAA.
  • As Required by Law: When compelled by a court order, subpoena, or other legal mandate.

4.3 Business Associates

We may engage third-party vendors (subcontractors) to support our service delivery, such as cloud hosting providers. We maintain formal Business Associate Agreements (BAAs) with all such vendors who may have potential access to PHI, contractually obligating them to uphold the same stringent security and privacy standards we maintain.

4.4 Data Location

All PHI is processed and stored on secure, HIPAA-compliant infrastructure located within the United States. We do not transfer PHI outside of the United States.

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5. DATA SECURITY MEASURES

We implement robust technical, administrative, and physical safeguards to protect all data within our systems.

5.1 Technical Safeguards

  • Encryption: All PHI is protected with AES-256 encryption, both in transit and at rest.
  • Access Controls: We enforce multi-factor authentication, role-based access, and the principle of least privilege to limit data access.
  • Audit Logging: We maintain comprehensive audit logs of all access, modification, and disclosure of PHI.
  • Network Security: Our infrastructure is protected by firewalls, intrusion detection systems, and other advanced security protocols.

5.2 Administrative Safeguards

  • HIPAA Training: All employees and contractors undergo regular training on HIPAA regulations and data security best practices.
  • Risk Assessments: We conduct periodic security risk analyses and vulnerability testing.
  • Incident Response Plan: We have a formal plan to promptly respond to and notify you of any security incidents or data breaches.

5.3 Physical Safeguards

  • Data Centers: Our services are hosted in SOC 2-certified data centers with 24/7 physical security, monitoring, and restricted access.

6. DATA RETENTION AND DELETION

6.1 Retention Period

We retain PHI and practice data on our servers for the duration of our service agreement and in accordance with the specifications set by each client. System and security logs are retained for a minimum of six years to comply with HIPAA requirements.

6.2 Data Deletion

Upon the termination of our service agreement, all PHI associated with your practice will be securely and permanently deleted from our active systems according to your specified timeline. We will provide a written certification of data destruction upon request. De-identified, aggregated data may be retained for analytical and platform improvement purposes.

7. YOUR PRIVACY RIGHTS

As stipulated by HIPAA, individuals have specific rights concerning their PHI. We facilitate these rights on behalf of our clients (the covered entities). These rights include:

  • Access: The right to request copies of PHI.
  • Amendment: The right to request corrections to inaccurate or incomplete PHI.
  • Restriction: The right to request limitations on the use and disclosure of PHI.
  • Accounting of Disclosures: The right to receive a list of certain disclosures of PHI.

To exercise these rights, patients should contact their healthcare provider (our client) directly. We will assist our clients in responding to such requests in a timely manner.

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 Essential Cookies

We use necessary cookies for core platform functionality, such as user authentication, session management, and security monitoring. These cookies do not contain PHI.

8.2 Analytics

We use analytics tools to monitor platform performance and user engagement. This data is de-identified and aggregated to help us improve our Service. No PHI is ever used for general analytics purposes.

9. CHILDREN'S PRIVACY

Our Service is intended for use by dental practices and their authorized staff. It is not directed toward children under the age of 13. We do not knowingly collect personal information directly from children under 13. Any PHI of minors processed by our Service is done so under the authority of the healthcare provider.

10. BREACH NOTIFICATION

In the unlikely event of a data breach involving unsecured PHI, we will act in accordance with our Incident Response Plan and our obligations under HIPAA. We will notify the affected covered entity (your practice) without unreasonable delay and provide all necessary information to help you meet your notification obligations to affected individuals and the U.S. Department of Health and Human Services.

11. PRIVACY POLICY UPDATES

We may update this Privacy Policy periodically to reflect changes in our services, technology, or legal requirements. We will notify registered users of any material changes via email or a prominent notice on our platform. Continued use of the Service after such notification constitutes acceptance of the updated policy.

12. CONTACT INFORMATION

12.1 Privacy Officer

For any questions, concerns, or requests related to this Privacy Policy or our data handling practices, please contact our Privacy Officer:

Email: hello@getdentalai.com

Subject Line: Privacy Inquiry

12.2 HIPAA Complaints

You also have the right to file a complaint with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated.

Office for Civil Rights

U.S. Department of Health and Human Services

200 Independence Avenue, S.W.

Washington, D.C. 20201

Phone: 1-877-696-6775

Website: www.hhs.gov/ocr/privacy/hipaa/complaints/

13. BUSINESS ASSOCIATE AGREEMENT

This Privacy Policy is designed to supplement the Business Associate Agreement (BAA) executed between Dental AI and our clients (covered entities). In the event of any conflict between this policy and the terms of an executed BAA, the terms of the BAA shall prevail.

Your Privacy is Our Priority

At Dental AI, we are committed to maintaining the highest standards of data protection and privacy. Your trust is the foundation of our relationship, and we take that responsibility seriously.